Launching New Products
Friday, April 22, 2011 at 09:10PM This week, we launched a number of new products, and even a whole new product category!
We now have 3 different types of products:
- Mobile apps for Apple and Android devices are aimed at business professionals for on the move
- Business guides are aimed at business professionals
- Study guides are aimed at students
In the mobile apps category, we launched the Macroeconomics Concept Cards app for Android devices. In order to reach a widest audience possible, we decided to make the app free and to add advertising to help us cover the production costs.
The Macroeconomics Concept Cards app offers a clear and intuitive explanation of the key concepts in Macroeconomics that business professionals should be familiar with.
In the mobile apps category, we also launched the Ask Your CEO app for Android devices. This is also a free app with advertising. The Apple version for iPod and iPhone will follow soon!
The Ask Your CEO app offers more than 100 different business questions which you can ask any CEO, business manager or even yourself. These questions will help you understand any business and will help you identify opportunities for value creation.
In the study guides product category, we launched the Statistics Review Study Guide. This study guide is aimed at first year students in business and economics, and at MBA students, to give you a comprehensive overview of the key topics in Statistics.
The final piece of news is the launch of Business Guides. These are PDF guides for business professionals and make the valuable content from our apps (such as the Macroeconomics Concept Cards app and the Ask Your CEO app) available in PDF format for anybody to download.
The first two Business Guides are:
- Ask Your CEO business guide
- Macroeconomics Key Concepts business guide
We hope you enjoy our new products and that will continue to help you further your business studies and business career!
Mark Holleman | Comments Off |