STRATEGY & MARKETING STUDY GUIDE (pdf)

The Strategy & Marketing study guide offers a summary of the key topics covered in undergraduate and MBA courses in Strategy and in Marketing.

The topics covered in the Strategy & Marketing study guide include:

STRATEGY

• Key definitions

• The framework for strategy

• Industry analysis

• Five forces analysis

• Complementors

• Industry evolution

• Firm analysis

• Types of competitive advantage

• Sources of competitive advantage

• Sustainability of competitive advantage

• Corporate strategy

• Vertical scope (vertical integration strategies)

• Horizontal scope (diversification strategies)

• Geographical strategies (global strategies)

MARKETING

• Key definitions

• Buyer behavior

• Consumer decision making

• Organizational behavior

• What is marketing?

• The marketing concept

• Marketing myopia

• The marketing strategy process

• Product life cycle

• Diffusion of innovation

Screen shot of page one out of six for the Strategy & Marketing Study Guide (pdf)