 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
Coming Soon:
Chemistry
Linear Algebra
Mathematics for Economics, Finance, and Business
Statistics & Probability
|
|
Published study guide
€ 4.95
Online study guide
(How does it work?)
€ 4.95
|
Change currency
|
|
|
|
|
The Strategy & Marketing study guide offers a summary of the key topics covered in undergraduate and MBA courses in Strategy and in Marketing.
The topics covered in the Strategy & Marketing study guide include:
STRATEGY
Key definitions
The framework for strategy
Industry analysis
- Five forces analysis
- Complementors
- Industry evolution
Firm analysis
- Types of competitive advantage
- Sources of competitive advantage
- Sustainability of competitive advantage
Corporate strategy
- Vertical scope (vertical integration strategies)
- Horizontal scope (diversification strategies)
- Geographical strategies (global strategies)
MARKETING
Key definitions
Buyer behavior
- Consumer decision making
- Organizational behavior
What is marketing?
- The marketing concept
- Marketing myopia
- The marketing strategy process
Product life cycle
Diffusion of innovation
|
|
